Exploring Specializations in the Field of Public Relations

RemoteHub Team
March 5, 2024
5 min read
Exploring Specializations in the Field of Public Relations

The field of public relations is broad and constantly evolving. Within this growing industry, there are many specialized areas one can focus on. This blog post will explore some of the most popular specializations in public relations jobs today. We will discuss the day-to-day responsibilities, skills needed, and career paths associated with each specialization. Public relations offer rewarding careers for those who enjoy creative communications, relationship building and strategic problem solving. By gaining a deeper understanding of the options within the field, readers can make an informed choice about which specialty best matches their interests and strengths.

Corporate Communications

Corporate communications involve managing the external and internal messaging for companies. Professionals in this area are responsible for sharing company news, projects, achievements and values with stakeholders outside the organization like customers, investors and the media. They craft press releases, social media posts, websites and other materials to position their employer as an industry leader. Within the company, corporate communicators help employees understand strategic plans and changes through internal communications like newsletters, intranets and presentations.

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Skills needed for this role include strong writing abilities, media relations experience, an understanding of branding and strategic thinking. A successful corporate communicator is detail-oriented yet flexible enough to adapt messaging for different audiences. A bachelor's degree is required for many entry-level corporate communications jobs, and some companies prefer candidates with communications-focused master's degrees. With experience, communications managers and directors can oversee large internal and external teams.

Crisis Communications

Any company, no matter the industry or size, is susceptible to unexpected situations that threaten its reputation such as product recalls, cyber-attacks, lawsuits and more. Crisis communications specialists are specially trained to handle high-pressure incidents and minimize negative impacts. Their role involves quickly analyzing emerging issues, gathering accurate information and coordinating response strategies across departments.

When a crisis erupts, these professionals spring into action. They monitor media coverage, contact key stakeholders, draft statements and talking points for spokespeople. Post-crisis, they evaluate communications efforts and provide leadership in corporate public relations jobs on how to prevent similar incidents. Strong crisis communicators remain calm under pressure, think strategically and pay close attention to detail. Experience handling past crises and knowledge of various industries strengthens one's skills in this important specialty. Educational requirements are a bachelor's degree plus relevant work experiences.

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Digital Communications

As technology evolves, digital platforms have become essential for reaching key publics through targeted, engaging content. Professionals specializing in digital communications manage all online presences for organizations including websites, social media, mobile apps, email campaigns and multimedia content. They apply knowledge of emerging technologies, analytics and consumer behaviors to strengthen digital strategies.

talents like creativity, strong project management and tech abilities serve digital communicators well. Experience with plat forms like Facebook, Twitter, Instagram, YouTube and LinkedIn is invaluable for understanding how to communicate on each channel. Courses in areas like coding, UX design, analytics and graphic design complement communications degrees for this specialty. With strategic planning skills, digital specialist scan become directors overseeing a team that keeps brands constantly connected to their markets through online interactions.

Public Affairs/Government Relations

Those interested in policy and its intersection with communications may enjoy the public affairs/government relations specialty. Professionals in this area lobby on behalf of companies, non-profits or trade organizations to advocate for legislative issues, influence political decisions and educate elected officials on technical matters. Their goal is to establish positive relationships that promote favorable policies for clients.

Strong research, analytical and interpersonal communication talents prepare one for government relations. It also helps to have a basic understanding of the political process at federal, state and local levels. A bachelor's degree along with internships or entry-level roles providing exposure to the world of lobbying sets the stage for advancement. With experience, government relations representatives take on director or VP roles managing complex advocacy programs and multi-faceted coalitions. An advanced degree like a law degree or master's in public administration can further bolster careers in this specialty.

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Internal Communications

As mentioned, corporate communicators play an important role internally by keeping employees informed and aligned with business objectives. However, the internal communications specialty incorporate public relations jobs dedicates full focus inward to fostering transparent, collaborative cultures within organizations. Professionals in this area design communication programs, lead change management efforts, facilitate employee engagement surveys and measure communications performance metrics. They champion communication as a strategic function for boosting morale, productivity and achieving business goals.

Experience partnering with various departments and a track record of facilitating cross-division efforts serve internal communicators well. While journalism or corporate communications degrees lay a foundation, additional certificates in fields like change management, leadership or organizational psychology complement the specialty. With demonstrated success cultivating employee-focused cultures, internal communications specialists can progress to director or VP roles developing communication strategies aligned to an organization's overall transformation priorities.

Public/Media Relations

At the core, best public relations jobs are the specialty area of media and public relations. Professionals gain real-time experience pitching stories, responding to requests, monitoring coverage and tracking key perceptions. They serve as an organization's spokesperson and build credibility by sharing key messages through media interviews, speeches, social interactions and publications.

Skills like media savvy, speaking ability, quick thinking and strong writing combined with a solid networking mind set prepare one for public relations roles. Bachelor's degrees focused on communications, journalism or marketing paired with internships or entry job sin media-centric fields like political communications or nonprofit advocac yallows building substantial media connections. Those excelling as publicist scan later move to communications director roles where they develop media strategies for large brands, politician or public figures. Some also transition their experience to agency consulting, media coaching or freelancing.

Nonprofit Communications

Communicating social impact and rallying support around important causes drives the specialty of nonprofit public relations jobs remote. Professionals help non-governmental organizations, charities and advocacy groups share their missions through branding, fundraising campaigns, digital strategies and community outreach. Nonprofit communicators balance promotional responsibilities while maintaining ethical standards relating to soliciting donations. Skills include grant writing, programming, volunteer coordination and stewarding multiple stakeholder relationships.

A passion for causes combined with various communications competencies equips one well for nonprofit roles. Relevant combinations include nonprofit management master's degrees paired with internships or entry roles within advocacy-focused organizations. Alternatively, public relations or corporate communications backgrounds transfer smoothly when supplemented by fundraising and development courses. Nonprofit communications allow using skills to advance noble initiatives addressing societal or humanitarian issues. Leaders within the specialty often oversee teams dedicated to growing awareness and support for their organizations' important missions. 

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As the workforce becomes increasingly remote, a dedicated job marketplace for connecting companies with top remote talent is needed. This is where RemoteHub comes in. RemoteHub is an online jobs platform and professional community exclusively for remote work. It aims to simplify the process for both businesses seeking remote staff as well as professionals looking to take advantage of location flexibility.

On RemoteHub, companies can post remote public relations job listings while talent can browse openings, upload polished resumes, build networks and get recruitment assistance all from one centralized hub for remote work opportunities. Users can easily search for roles by location, industry, keywords and more. With global reach and a user-friendly design, RemoteHub strives to be the premier online destination to both advertise and discover high-quality remote job listings in today's distributed work economy.

For professionals who have mastered their fields but wish for the freedom of working remotely, RemoteHub's dedicated marketplace paired with community aspects provide useful resources.

RemoteHub Team
March 5, 2024
5 min read
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