Proven Methods for Advancing Your Career in Social Media Marketing

RemoteHub Team
March 5, 2024
5 min read
Proven Methods for Advancing Your Career in Social Media Marketing

In the world of digital marketing, cultivating a marketable social media skillset has become one of the biggest areas for development. And, with over 4.2 billion daily active users on social media platforms, it’s virtually impossible to ignore this powerful tool that lets you speak directly with your customer base or target audience in real time right now while they' reengaged. Consequently, more and bigger name brands are putting their money into social media marketing campaigns than they ever did before - buying sophisticated software steeped in artificial intelligence (AI) where every thing is monitored and tested down to the last detail so as to yield even better results than traditional methods could achieve.

This creates an urgent need for gifted social media marketing professionals who can help brands create effective plans and achieve their objectives. Whether you are at the start of your career or are looking to take it to the next level, the use of appropriate strategies is key in moving ahead successfully.

With these strategies, you can achieve your goal. Here are few of them.

Get Social Media Marketing Certifications

Getting certified in social media marketing shows employers that you have the required skills and knowledge. These are some of the best recognized certifications:

·        Facebook Blueprint Certification

·        HubSpot Social Media Marketing Certification

·        Google Analytics Individual Qualification

·        Hootsuite Social Marketing Certification

Most can be done online and at your own pace. Include the certifications in your resume or LinkedIn profile to market yourself as an expert in social media marketing to potential employers.

Read also : The Essential Skills for Success in Internet Marketing Jobs

Develop a Strong Portfolio

A portfolio demonstrates real-life experience and is a wonderful way to show off your social media marketing skills. Give any examples of social media campaigns that you've worked on--the outcomes, the metrics. Case study materials work fabulously: Get the details of how long it took foreach one (responses, shares etc.), what people thought about it and why it was so important! If you are at the start of your career, generate example social medium plans, analyses or strategies for different brands. What is their current social media presence? How might they improve. In the fight for employment, a portfolio means you have what others don't and can show employers the full range of your abilities. Put the link on your resume!

Present a Professional Image on the Web

Culminate your personal brand across social networks and set up yourself as a thought leader. You will have a better chance of moving ahead in your career. Create a social media profile like LinkedIn, Twitter, Instagram, and Facebook. Post regularly, build your networks, and interact with the audience. It can make you an influencer in the field of social media marketing.

Attend Conferences and Meetups

Conferences like Social Media Marketing World and Social Fresh in the field offer excellent opportunities to learn advanced practices, make new business contacts and build relationships with people who have distinguished themselves in this field. Being a speaker at various conference sand seminars puts something of authority and credibility on your resume. Whynot submit session proposals or case studies on your most successful efforts? Connect with others attending and speaking at the conference.

Read also : Top Skills Every Successful Sales Professional Needs

Gain Hard Skills

The analytic or technical skills will give you an edge over your competition while soft skills are necessary. To become properly armed for social media marketing today, take these online courses: Google Analytics, Facebook Blueprint and Hootsuite. Through learning data analysis, A/B testing, and ROI measurement techniques you will be an indispensable asset in your employer's eyes. As new social media algorithms, ad formats, and targeting options continue to appear, always stay on the pulse.

Think About Freelancing

Freelancing is a fantastic opportunity to try different brands and industries. As a freelancer, you have the freedom to work according to your own scheduling and terms. When you have a variety of clients, it adds more to your portfolio and makes you more valuable as an employee. It also gives you the chance to experiment with different strategies and expand your skills. Use freelancing websites such as RemoteHub to find clients and display your work.


Trying to put in these social media marketing career strategies requires steady work and dedication. But when you have your dream job or some freelance clients under contract, it will pay off. Keep honing your skills and focus on delivering genuine value to brands through your campaigns. With the right strategies, a career in this fast-growing digital marketing area is yours for the making. Certification, portfolio showcase, staying updated, getting hands-on experience and applying your skills are all important things to keep in mind! If what you are after is making the switch from social media marketing career to going it on your own through self-employment or freelancing rather than working in an office every day, go to RemoteHub and check out Remote Jobs for more information on where there exist some top remote opportunities out there in this exciting field now.

RemoteHub Team
March 5, 2024
5 min read
Share this post

Read our latest blogs here

Subscribe to our newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Hire top talent or get hired for your dream job